Nowadays it is obvious that everyone is out to make a profit. To make that profit means grabbing the attention of its viewers or audience, and at all costs.
Large corporations, high fashion brands and more have succumbed to creating demeaning ads and degrading the entire gender of women. But what exactly does this do? It seems like instead of creating some type of effective marketing wave that attracts consumers, there is some sort of rite of passage for those brands who have reached a large amount of success. I have never really seen a less popular brand advertise the way these companies do. Aside from solely high fashion, once these particular brands attain a certain level of achievement and a ‘reputation,’ sexually violent ads seem to be the next step.
I guess you can say it is more risky on their part—perhaps they are trying to make some type of statement to maintain that level of popularity and rebel against what majority of society deems morally wrong or politically incorrect. After all, if there is something that is wrong or extremely vulgar, it is within our nature to give it more attention because it stirs controversy.
However, aside from the not-so-justified reason for these brands advertising in this manner, it does take society two steps back. While so many groups and organizations fight to build the role of women and emphasize their importance in society, these corporations and their ads are completely challenging progression.
Yes, we have come a long way. Within the 20th century, women stepped out of the ordinary housewife role, gained the right to vote, etc., which ultimately reflects the mere evolution of the situation at hand.
I do not believe we should allow these types of ads to be marketed. Aside from the overall portrayal of women, we must have a respect for women who have unfortunately dealt with rape. In addition, what about the young girls AND BOYS who will be seeing these ads? This can ultimately show that maybe it is normal for such instances to occur.
Aside from earning profit and giving into our capitalistic nature, these brands need to maintain a certain level of respect for society in general.