Sex. It is a clever tactic to use in advertisement to grab people’s attention. I remember back in 2005, Carl’s Jr. had enough courage to post one of their first racy commercials. It created a “stir when it aired a … commercial featuring the scantily clad Hilton washing a Bentley and chowing down on the restaurant’s massive Spicy BBQ Six Dollar Burger, reported only a 1.7 percent increase in same-store sales for the most recent four-week period, below analyst expectations (ABC News). Most people’s first impression was, “did they really just to that?” I was quite impressed how far Carl’s Jr. was willing to go to get their brand out and raise their sales.

I remember many people at school could not stop themselves from commenting on the commercial. They either loved it or hated it (many more people loved it though). I gave Carl’s Jr. props. They took a person who was highly recognized and took it to the next level. Can I blame? No, it is really quite clever.

It just makes me wonder how far companies are willing to go to get attention. Is it up to us to inform businesses when their ads get too out of hand? For instance, Dolce & Gabbana’s gang rape ad is pretty intense. I am not quite sure what they are trying to do there. Maybe tap into a sex fantasy that many people have but are not aware of it or are too embarrassed say out loud? Whatever it is, it is getting attention. However, when do we let them know that it is too much? I know companies such as Trojan are not embarrassed to advertise their products. I remember a couple of years ago, Trojan was more “hush hush” but now you can see and hear about their products through television and radio. Do you think we should do anything to stop this? Or, allow them to use their freedom of speech?


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