“The fact that Brad Pitt was paid to endorse Pringles or Tiger Woods to tout Nike products proves nothing about the quality of these products, nor is there any reason to suppose that Panasonic takes better pictures of Shakira than Leicas or Nikons.” pg. 50
Kahane, H., & Kavender, N. (2013). Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life.
Because some people have such strong connections to certain actors, actresses, and athletes people automatically assume that the product is going to be great. How many of you have bought a product because of the name or face attached to it? Women, we buy designer handbags and clothes constantly for ridiculous amounts of money just because of a name stitched on the bag or clothes. Athletes purchase Nike and Michael Jordan shoes and apparel because of strong brand recognition. Even though the celebrities who are endorsing these products might not be experts, they still are what people are drawn to, to purchase the product.