Fallacious Reasoning & Appeal to Authority
Media is known to include an abundance of appeal to authority examples that involve fallacious reasoning. Today, many celebrities, movie stars and professional athletes have endorsements that range from commercials, magazines and radio broadcasting. Marketers use these figures of authority to advertise their product and ultimately sell more of their product, by making it more desirable and credible. So, do these figures have the power to make a product better? We do, because at the end of the day these products have the quality of being deceptive just because WE like whose face is on the cover or who is representing that product. Fallacious Reasoning and Appeal to Authority is everywhere this day in age, but it also goes back for many years.
Here is an example of an older appeal to authority that many people may have viewed as credible. This is something we would laugh at today, but back then anybody in a lab coat who tested a product for a few years and guaranteed a” lifetime of happiness” was right. It is important to realize that this argument was presented in a time where a lot of health issues were unknown and when people didn’t know the dangers and consequences of what they consumed. In addition “The Soda Pop Board of America” approves this advertisement which makes is vital as well, right?
More common present appeals to authority involve celebrities.